17 Sep The Makeup Shop NYC 2026 Guide: Tickets, Schedule, Brands, and Vendors
If you love beauty, shopping, and festive holiday energy, you will want to mark your calendar right now. The Makeup Shop NYC is returning on December 12 and 13, 2026, and it promises to be one of the most exciting beauty events of the year. Hosted by The Makeup Show at the Metropolitan Pavilion in Manhattan, this two-day holiday pop-up brings together beauty lovers, working professionals, and brand enthusiasts under one roof for a weekend of shopping, learning, and connection.
Whether you are a seasoned makeup artist or simply someone who enjoys discovering great products, this guide covers everything you need to know before you go.
What Is The Makeup Shop NYC?
The Makeup Shop NYC is a holiday-themed beauty pop-up event hosted by The Makeup Show, one of the most respected names in the professional beauty industry. However, unlike the main annual trade show, which targets industry professionals, The Makeup Shop is open to everyone. You do not need a professional license or industry credentials to attend. Anyone who loves beauty, gifts, and good vibes is welcome.
The event was designed to combine festive holiday shopping with real beauty education. Therefore, you are not just browsing a marketplace. You are also watching live demonstrations, learning new techniques, and connecting with brands directly. It is equal parts shopping destination and beauty experience.
Event Details at a Glance
Here is a quick overview of the key event information so you can plan your trip.
| Detail | Information |
| Event Name | The Makeup Shop NYC 2026 |
| Dates | Saturday, December 12 – Sunday, December 13, 2026 |
| Hours | Saturday: 10:00 AM – 5:00 PM / Sunday: 11:00 AM – 5:00 PM |
| Venue | Metropolitan Pavilion, 123 W 18th St, 2nd Floor, New York, NY 10011 |
| Organizer | The Makeup Show |
| Admission | Starting at $25 (early bird) |
| Who Can Attend | Open to all beauty lovers (no industry credentials required) |
| Contact | info@themakeupshow.com |
Ticket Prices and What Is Included
One of the best things about this event is its affordability. Tickets start at just $25 for early bird buyers. Additionally, each ticket includes several perks that make the price well worth it. Here is a breakdown of your options.
| Ticket Type | Early Bird Price | Standard Price | Includes |
| 1-Day Ticket | $25 | $30 | 1 day of shopping, 2 stages of education, spin-to-win prizes, 1 free drink |
| 2-Day Ticket | $35 | $40 | 2 days of shopping, 2 stages of education, spin-to-win prizes, 1 free drink |
Beyond the standard tickets, you can also add on special experiences for an extra fee.
| Add-On Experience | Price |
| 1-Hour Business Class | $25 |
| 3-Hour Hands-On Class | $140 |
| Creatives’ Holiday Mixer (Dec 12, 5:00 PM – 7:30 PM) | $10 |
Tickets are available to purchase online through the event registration page, or at the door on the day of the event. However, early bird pricing is limited, so buying in advance is always a smart move. Groups of 15 or more can contact the organizers at info@themakeupshow.com for discounted group rates.
Local 798 union members with a valid card can also attend both days free of charge by RSVP-ing via email before the event.
Venue: Metropolitan Pavilion NYC
The event takes place at the Metropolitan Pavilion, located at 123 West 18th Street on the 2nd Floor in New York City. This venue sits in the heart of the Flatiron District, one of Manhattan’s most walkable and well-connected neighborhoods.
Getting there is easy. The venue is close to several subway lines, including the 1, 2, F, M, and N/R/W trains. If you are driving in from outside the city, several parking garages are available nearby. The area is also well served by buses and rideshare services.
The Metropolitan Pavilion is a well-known event space in New York, and it provides a large, open floor plan that works perfectly for a pop-up market of this scale. The second-floor space allows for separate zones for shopping, demos, and education.
Brands and Vendors to Expect
One of the biggest draws of this event is the brand lineup. Over 40 indie and prestige beauty brands will be on the floor, offering products at pro-discount and sample sale prices. This means you can shop for items you might normally pay full retail price for at a meaningful discount.
The 2026 brand list features a strong mix of well-known names and exciting indie labels. Here are the confirmed exhibitors for this year’s event.
| Category | Brands |
| Makeup & Cosmetics | Danessa Myricks Beauty, Pat McGrath Labs, Rare Beauty, KEVYN AUCOIN BEAUTY, ESUM Cosmetics, Cinema Secrets, Kryolan, RCMA, FACE atelier, Senna Cosmetics, Viseart, lys beauty, Seis Cosmetics, Critsa Cosmetics, FRANCIS STAR COSMETICS |
| Skincare | Saint Cruz Skincare, BeautySoClean, Skindinavia |
| Haircare & Accessories | Ardell, Nina Lash, Glamazon Beauty |
| Fragrance | EGAHSI Fragrances, AMBROISE |
| Fashion & Accessories | Rebels and Outlaws, Aurora & Sparkle, flaunjor, find your look, Billie Gene Body |
| Tools & Kits | MYKITCO (via Alcone Company), Alcone Company |
| Local Artisans & Indie Labels | Jenna-Monét Béauty, Viktoriia Bessarab, and more |
Many of these brands will also have representatives on the floor, which means you can speak directly with the people behind the products. This is a rare opportunity to ask questions, get personalized recommendations, and discover brands you might not have known before.
Education and Live Demonstrations
Shopping is only part of the experience. The Makeup Shop NYC 2026 also offers two full stages of education included with every ticket. This is a standout feature, especially for those who want to walk away with new skills, not just new products.
The Demo Stage
The Demo Stage is an interactive area where artists introduce new products and demonstrate application techniques in real time. Attendees can touch, try, and photograph the looks being created. This stage is perfect for visual learners who want to see products in action before buying.
The Seminar Stage
The Seminar Stage is a more formal setting where exhibitors and featured artists present on topics such as airbrush makeup, beauty trends, special effects, and body art. These seminars are led by some of the biggest names in the industry, so you are learning directly from the source.
Creative Studio Sessions (Add-On)
For those who want a deeper experience, Creative Studio Sessions are available for an additional fee. These are select classes drawn from The Makeup Show’s core education curriculum and offered at a discounted rate. You can choose from business-focused sessions or hands-on practical classes. Note that brushes are not provided for hands-on sessions, so bring your own kit.
The Creatives’ Holiday Mixer
On Saturday, December 12, from 5:00 PM to 7:30 PM, the event extends into an evening mixer called the Creatives’ Holiday Mixer. This is a social gathering designed to help beauty professionals and enthusiasts connect in a relaxed, festive setting after a full day of shopping.
Tickets for the mixer are just $10 and can be added to your registration. It is a great way to end the day, meet like-minded people, and enjoy the holiday atmosphere a little longer.
What to Expect on the Day
Arriving prepared will help you make the most of your time at the event. Here are a few things to keep in mind.
- Doors open at 10:00 AM on Saturday and 11:00 AM on Sunday. Arriving early gives you first access to the best products before stock runs low.
- Bring a reusable bag or tote. You will likely walk away with more than you planned to buy.
- Wear comfortable shoes. The Metropolitan Pavilion is a large space, and you will be on your feet for most of the day.
- Your ticket includes one free drink, so look out for the drink station when you arrive.
- The spin-to-win prize wheel is a fun bonus included with all tickets. Do not skip it.
- If you plan to attend the mixer, pace yourself through the day so you still have energy for the evening.
Additionally, if you want to take a hands-on class, register and add the session before the event. Spots are limited and they fill up fast.
Why This Event Is Worth Attending
There are many beauty events in New York City throughout the year. However, The Makeup Shop NYC stands out for a few important reasons.
First, it is genuinely accessible. Tickets start at $25, which is very reasonable for an event in Manhattan that includes education, prizes, and a free drink. Second, the brand lineup is impressive. Names like Pat McGrath Labs, Rare Beauty, and Danessa Myricks Beauty are not common fixtures at pop-up events. Third, it happens at the perfect time of year. December is holiday shopping season, and this event gives you a chance to find unique beauty gifts for friends, family, or yourself at discounted prices.
For working makeup artists and beauty professionals, this event also provides a chance to refresh your kit at pro-discount prices. And for everyday beauty lovers, it is simply a fun, festive day out in New York City.
Conclusion
The Makeup Shop NYC 2026 is set to be a fantastic weekend of beauty, community, and holiday spirit. Taking place on December 12 and 13 at the Metropolitan Pavilion, the event offers affordable tickets, a curated brand lineup of over 40 labels, two stages of live education, and a festive atmosphere that makes it feel like much more than a typical pop-up market. Whether you are shopping for gifts, looking to upgrade your beauty kit, or simply want to spend a day surrounded by the brands and products you love, this event delivers on all fronts. Early bird tickets start at just $25, so booking in advance is the smartest way to go. Mark the dates, grab your ticket, and get ready for one of the most enjoyable beauty experiences New York has to offer this December.
Frequently Asked Questions
Who can attend The Makeup Shop NYC 2026?
Anyone can attend. The event is open to the public, including everyday beauty enthusiasts, students, and professionals. You do not need an industry license or credentials to get in.
How much do tickets cost?
Early bird tickets start at $25 for one day and $35 for two days. Standard prices are $30 and $40, respectively. Add-on experiences such as hands-on classes and the holiday mixer are available for additional fees.
Where exactly is the event located?
The event is held at the Metropolitan Pavilion, 123 West 18th Street, 2nd Floor, New York, NY 10011. It is in the Flatiron District and is accessible via multiple subway lines.
Can I buy tickets at the door?
Yes, tickets are available at the door on both days. However, early bird pricing ends before the event, so buying online in advance saves you money and guarantees your spot.
Are there discounts available for groups?
Yes. Groups of 15 or more are eligible for discounted group rates. Contact the organizers at info@themakeupshow.com to register your group and receive pricing details.
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